The Majority Report – 2024 (LAUNCHING 6th SEPTEMBER )
Unleashing the Potential of South Africa’s Mass Market
Date: 6th September, Johannesburg
Click here for more information
Social Class in South Africa
The UCT Liberty Institute of Strategic Marketing has conducted an in-depth analysis of income distribution within the South African population.
Download the report for free
Marketing to South African Consumers
Download the Marketing to South African Consumers open textbook.
Download here
Overview of the South African consumer landscape
Use the institute's segmentation, reports and consumer insight videos in order to build your understanding of South African consumer behaviour.
Read more
Our vision is to bring the highest level of research-driven marketing insight to board rooms, marketing teams and agencies.
The UCT Liberty Institute is widely regarded as one of South Africa’s leading marketing think-tanks. We were established in 2001 out of a recognition that the South African consumer landscape is unique and often bears only limited resemblance to both developed and developing markets in the rest of the world.
