Our team has published and contributed to a number of open-source scientific publications. Please see links below:
Madinga, N.W., van Eyk, M. & Amoah, F. (2022). LGBT tourism in South Africa: the influence of customer value on behavioural intention. Current Issues in Tourism, 1-16.
Bhorat, H., Kimani, M. E., Lappeman, J., & Egan, P. (2021). Characterisation, definition, and measurement issues of the middle class in sub-Saharan Africa. Development Southern Africa, 1-18.
Chikweche, T., Lappeman, J., & Egan, P. (2021). Revisiting middle-class consumers in Africa: a cross-country city-based investigation outlining implications for international marketers. Journal of International Marketing, 29(4), 79-94.
Lappeman, J., Chigada, J., & Pillay, P. (2019). Rethinking share-of-wallet at the bottom of the pyramid: Using financial diaries to observe monthly category trade-offs. Journal of Consumer Marketing.
Kituri, P., Hutchison, A., Lappeman, J., du Plessis, M., Suleman, M. Z., Naude, T., ... & Enquiry, S. (2021). Social media firestorms and the protection of smaller enterprises: Ubuntu Baba and Woolworths. South African Law Journal, 138(4), 715-731.
Lappeman, J., Orpwood, T., Russell, M., Zeller, T., & Jansson, J. (2019). Personal values and willingness to pay for fair trade coffee in Cape Town, South Africa. Journal of Cleaner Production, 239, 118012.
Chohan, R. (2022). Agency theory in marketing: 27 years on. Journal of Strategic Marketing, 1-27.
Hendricks, M. K., Hirschfelder, B., & Pillay, P. (2021). The willingness to provide personal information-a potential relationship with the usage of privacy enhancing self-sovereign identity technology. International Journal of Information Privacy, Security and Integrity, 5(2), 138-153.
Lappeman, J., Ransome, K., & Louw, Z. (2019). Not one segment: Using global and local BoP characteristics to model country-specific consumer profiles. European Business Review.
Chohan, R., Watson, R., & Pitt, L. (2019). Perspectives: client–agency opportunism: how does it happen and what can we do about it?. International Journal of Advertising, 38(8), 1303-1312.
Duncan, S. Y., Chohan, R., & Ferreira, J. J. (2019). What makes the difference? Employee social media brand engagement. Journal of Business & Industrial Marketing.
Lappeman, J., Ferreira, C., Robertson, J., & Chikweche, T. (2019). Worlds apart: an investigation of South Africa’s established and emerging middle class consumers. Society and Business Review.
Madinga, N.W., Maziriri, E.T., Mototo, L.T. & Chuchu, T. (2020). Political campaigns in South Africa: does celebrity endorsement influence the intention to vote? Journal of Public Affairs, 11(1), 1-11.
Chohan, R., & Paschen, J. (2021). What marketers need to know about non-fungible tokens (NFTs). Business Horizons.
Lappeman, J., Meyer, S., & Miguel, D. (2022). Exploring Online Sentiment (OS) As a Measure of Customer Experience (CX) for Telecommunication Services. Services Marketing Quarterly, 43(3), 257-276.
Maziriri, E.T., Chuchu, T. & Madinga, N.W. (2019). Antecedents of psychological well-being among workers within small and medium enterprises. South African Journal of Industrial Psychology, 45,1-13.
Bruwer, L., Madinga, N.W. & Bundwini, N. (2021). Smart shopping: the adoption of grocery shopping apps during the COVID-19 pandemic. British Food Journal, 1-17.
Berthon, P., Chohan, R., Pehlivan, E., & Rabinovich, T. (2022). Fixing fake news: Understanding and managing the marketer-consumer information echosystem. Business Horizons.
Kim, E., Choi, K., Lappeman, J., & Salo, J. (2021). A content analysis of social media posts among recreational cyclists: A gender perspective. African journal of hospitality, tourism and leisure.