Marketing to South African Consumers – Free Text Book
The book is a combination of theory for aspiring and experienced marketer alike as well as a strong local emphasis. The book avoids the mistake of taking international marketing theory trends and trying to plug them into the South African context. The book was contributed to by some if South Africa’s top marketing minds. The book has over 300 000 downloads across over 130 countries.
To cite the book, please use:
Lappeman, J., Egan, P., Rightford, G. & Ramogase, T. (2021). Marketing to South African Consumers. Cape Town: UCT Liberty Institute of Strategic Marketing & UCT Libraries. https://doi.org/10.15641/0-7992-2548-8