Marketing to South Africa’s Top Million

30 Sep 2019
Retail Brief Africa
30 Sep 2019

The Top Million research report into South Africa’s ‘upper middle class’ households in 2019 has been released by the UCT Marketing Institute and ad agency M&C Saatchi Abel.

This report offers in-depth research into South Africa’s transforming middle class segment, particularly upper earners who are considered the most influential when it comes to brand buying power and impact on our economy.

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