Publications

Have you downloaded our open source textbook?

Go to this link and download our book called MARKETING TO SOUTH AFRICAN CONSUMERS. The book is nearing 100 000 downloads already and has been downloaded in over 130 countries. The book is a combination of theory for aspiring and experienced marketer alike as well as a strong local emphasis. The book avoids the mistake of taking international marketing theory trends and trying to plug them into the South African context. The book was contributed to by Some if South Africa’s top marketing minds.

To cite the book, please use:

Lappeman, J., Egan, P., Rightford, G. & Ramogase, T. (2021). Marketing to South African Consumers. Cape Town: UCT Liberty Institute of Strategic Marketing & UCT Libraries. https://doi.org/10.15641/0-7992-2548-8

Some recent academic publications coming from the UCT Marketing Section

Madinga, N.W., van Eyk, M. & Amoah, F. (2022). LGBT tourism in South Africa: the influence of customer value on behavioural intention. Current Issues in Tourism, 1-16.

Bhorat, H., Kimani, M. E., Lappeman, J., & Egan, P. (2021). Characterisation, definition, and measurement issues of the middle class in sub-Saharan Africa. Development Southern Africa, 1-18.

Chikweche, T., Lappeman, J., & Egan, P. (2021). Revisiting middle-class consumers in Africa: a cross-country city-based investigation outlining implications for international marketers. Journal of International Marketing, 29(4), 79-94.

Lappeman, J., Chigada, J., & Pillay, P. (2019). Rethinking share-of-wallet at the bottom of the pyramid: Using financial diaries to observe monthly category trade-offs. Journal of Consumer Marketing.

Kituri, P., Hutchison, A., Lappeman, J., du Plessis, M., Suleman, M. Z., Naude, T., ... & Enquiry, S. (2021). Social media firestorms and the protection of smaller enterprises: Ubuntu Baba and Woolworths. South African Law Journal, 138(4), 715-731.

Lappeman, J., Orpwood, T., Russell, M., Zeller, T., & Jansson, J. (2019). Personal values and willingness to pay for fair trade coffee in Cape Town, South Africa. Journal of Cleaner Production, 239, 118012.

Chohan, R. (2022). Agency theory in marketing: 27 years on. Journal of Strategic Marketing, 1-27.

Hendricks, M. K., Hirschfelder, B., & Pillay, P. (2021). The willingness to provide personal information-a potential relationship with the usage of privacy enhancing self-sovereign identity technology. International Journal of Information Privacy, Security and Integrity, 5(2), 138-153.

Lappeman, J., Ransome, K., & Louw, Z. (2019). Not one segment: Using global and local BoP characteristics to model country-specific consumer profiles. European Business Review.

Chohan, R., Watson, R., & Pitt, L. (2019). Perspectives: client–agency opportunism: how does it happen and what can we do about it?. International Journal of Advertising, 38(8), 1303-1312.

Duncan, S. Y., Chohan, R., & Ferreira, J. J. (2019). What makes the difference? Employee social media brand engagement. Journal of Business & Industrial Marketing.

Lappeman, J., Ferreira, C., Robertson, J., & Chikweche, T. (2019). Worlds apart: an investigation of South Africa’s established and emerging middle class consumers. Society and Business Review.

Madinga, N.W., Maziriri, E.T., Mototo, L.T. & Chuchu, T. (2020). Political campaigns in South Africa: does celebrity endorsement influence the intention to vote? Journal of Public Affairs, 11(1), 1-11. 

Chohan, R., & Paschen, J. (2021). What marketers need to know about non-fungible tokens (NFTs). Business Horizons.

Lappeman, J., Meyer, S., & Miguel, D. (2022). Exploring Online Sentiment (OS) As a Measure of Customer Experience (CX) for Telecommunication Services. Services Marketing Quarterly, 43(3), 257-276.

Maziriri, E.T., Chuchu, T. & Madinga, N.W. (2019). Antecedents of psychological well-being among workers within small and medium enterprises. South African Journal of Industrial Psychology, 45,1-13.

Bruwer, L., Madinga, N.W. & Bundwini, N. (2021). Smart shopping: the adoption of grocery shopping apps during the COVID-19 pandemic. British Food Journal, 1-17. 

Berthon, P., Chohan, R., Pehlivan, E., & Rabinovich, T. (2022). Fixing fake news: Understanding and managing the marketer-consumer information echosystem. Business Horizons.

Kim, E., Choi, K., Lappeman, J., & Salo, J. (2021). A content analysis of social media posts among recreational cyclists: A gender perspective. African journal of hospitality, tourism and leisure.