Since 2007, the University of Cape Town (UCT) has partnered with digital learning expert GetSmarter to take its renowned education online. By pairing UCT's academic excellence in marketing with GetSmarter's sophisticated online education delivery system we are proud to offer learners from around the world the opportunity to explore up-to-date marketing principles. The courses below range from 6–10 weeks and can be completed by working professionals looking to start a new career or develop in their current roles. This makes these courses perfect tools for upskilling yourself or others within your organisation. All learners that complete any of the courses listed below will receive a certificate from UCT, validating the practical skills and expanded theoretical understanding gained on the course.
Please note, organisations can arrange to use the Liberty Institute as a vendor account to purchase any of these UCT marketing online short courses for your team.
Market Research, Consumer Insights, and Competitor Analysis
If you want to be empowered to use market and consumer-informed data to drive strategic business decisions this course is a fantastic place to start. Marketing analysts and managers in particular will benefit from the ability to better understand their audience and market as a whole. The skills taught will also enable product and business development managers to harness valuable insights to shape their strategies and establish a distinct business identity.
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If you want to be empowered to use market and consumer-informed data to drive strategic business decisions this course is a fantastic place to start. Marketing analysts and managers in particular will benefit from the ability to better understand their audience and market as a whole. The skills taught will also enable product and business development managers to harness valuable insights to shape their strategies and establish a distinct business identity.
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Product Management
The skills learned on this course will be especially valuable for professionals working in the fields of marketing, sales, user experience, business analytics, project management, information systems, and technology. If you want to use an improved knowledge of product development to boost business success you will also benefit from this course, as will anyone seeking a practical product management toolkit for use in current or future roles.
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The skills learned on this course will be especially valuable for professionals working in the fields of marketing, sales, user experience, business analytics, project management, information systems, and technology. If you want to use an improved knowledge of product development to boost business success you will also benefit from this course, as will anyone seeking a practical product management toolkit for use in current or future roles.
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Brand Management
Brand managers, marketing professionals, or anyone who has experience, or an interest, in communicating a brand to customers and relevant stakeholders will find this course indispensable for their career development. Whether you are pursuing a new role or looking to validate and build on your existing skill set, you’ll benefit from this course by looking at how to build and maintain a brand’s reputation, tell its story, and cohesively integrate a brand strategy into your business.
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Brand managers, marketing professionals, or anyone who has experience, or an interest, in communicating a brand to customers and relevant stakeholders will find this course indispensable for their career development. Whether you are pursuing a new role or looking to validate and build on your existing skill set, you’ll benefit from this course by looking at how to build and maintain a brand’s reputation, tell its story, and cohesively integrate a brand strategy into your business.
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Copywriting for Online Marketing
This six-week course will introduce you to the history and principles of online copywriting, and bring you up to date with current best practices and techniques. Through practical examples, you’ll have the opportunity to write social media content and outline a content marketing plan that incorporates key tools to stand out in the digital landscape. This includes search engine optimisation (SEO), and copywriting for email, newsletters, blogs, and advertising. You’ll also learn important skills to manage your career, including pricing copywriting work, and processes and tools that will make your copywriting services professional and streamlined.
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This six-week course will introduce you to the history and principles of online copywriting, and bring you up to date with current best practices and techniques. Through practical examples, you’ll have the opportunity to write social media content and outline a content marketing plan that incorporates key tools to stand out in the digital landscape. This includes search engine optimisation (SEO), and copywriting for email, newsletters, blogs, and advertising. You’ll also learn important skills to manage your career, including pricing copywriting work, and processes and tools that will make your copywriting services professional and streamlined.
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Digital Marketing
Those already working in a marketing role can use this course as an opportunity to upgrade their skills to keep up with the times. For those just entering the field, they’ll benefit from the sound introduction to digital marketing that this course provides. This online short course is also appropriate for business owners looking to boost their brand’s online presence. Students can enjoy a personalised online learning experience and access the right level of support for their needs – the student support team is available at all times to offer assistance where it’s required. There are no formal prerequisites for this course.
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Those already working in a marketing role can use this course as an opportunity to upgrade their skills to keep up with the times. For those just entering the field, they’ll benefit from the sound introduction to digital marketing that this course provides. This online short course is also appropriate for business owners looking to boost their brand’s online presence. Students can enjoy a personalised online learning experience and access the right level of support for their needs – the student support team is available at all times to offer assistance where it’s required. There are no formal prerequisites for this course.
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Marketing
This course is designed for both current marketing and business development professionals who want to refresh their skills, and those looking for an introduction to the field. It’s also aimed at business owners and entrepreneurs who are eager to develop their marketing knowledge so they can better position and promote their own brand.
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This course is designed for both current marketing and business development professionals who want to refresh their skills, and those looking for an introduction to the field. It’s also aimed at business owners and entrepreneurs who are eager to develop their marketing knowledge so they can better position and promote their own brand.
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Social Media Marketing
Anyone wanting to improve their ability to utilise social media platforms optimally for marketing purposes should consider doing this course. Marketing managers, community managers, content marketers, and digital marketing strategists should all find the content useful. The course is also suitable for business owners and brand leaders looking for the skills and confidence to promote their company more effectively online.
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Anyone wanting to improve their ability to utilise social media platforms optimally for marketing purposes should consider doing this course. Marketing managers, community managers, content marketers, and digital marketing strategists should all find the content useful. The course is also suitable for business owners and brand leaders looking for the skills and confidence to promote their company more effectively online.
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Public Relations
The course offers those wanting to break into the PR industry with foundational knowledge, practical skills, and validation from Africa’s leading university in the form of a certificate of completion. If you’re a new or aspiring PR practitioner looking to update your current skill set and enhance your career, this course will provide you with insights to help you grow in your field.
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The course offers those wanting to break into the PR industry with foundational knowledge, practical skills, and validation from Africa’s leading university in the form of a certificate of completion. If you’re a new or aspiring PR practitioner looking to update your current skill set and enhance your career, this course will provide you with insights to help you grow in your field.
Find out more