Projects & Partners

The study explores how commuting patterns evolve across different income levels, uncovering the impact of transport choices on lifestyle, work, and spending habits. This study examines key milestones, decision-making, and the role of mobility in shaping consumer choices.

The African Consumer Class study takes a fresh look at the changing consumer landscape in Sub-Saharan Africa, a decade after our African Lions research. It examines the size and makeup of this growing segment, their purchasing habits, brand interactions, and evolving media and digital behaviours—offering essential guidance for businesses looking to engage effectively in this dynamic market.

We have partnered with the SIGMUND Project and Helm Consulting as we pursue a number of research streams in the tourism and hospitality sector. 

Crucial to development across Africa we have partnered with the Genesis Project   and Harambeans to explore how scalable entrepreneurship is manifested in multiple cities across the continent. We have also received funding (UTFORSK, Norway) as part of the SUNECO (sustainable entrepreneurial university ecosystems) project to look at University based incubation and entrepreneurship development. It is has been done in partnership with HØGSKULEN PÅ VESTLANDET (HVL University).

As a research partner of HopeWorldWide’s Caregiver Learning Through Play Programme, we are exploring the behavioural impacts of play on development. The project is funded by the Lego Foundation. 

In partnership with Liberty Holdings (Standard Bank Group), we have done extensive research on financial services behaviour. This includes everyone from High-Net-Worth individuals to low-income households. This research is regularly published in scientific journals. Our partnership with Fair Score has opened the door to a deeper understanding of alternative credit scores as we constantly explore financial inclusion and the informal sector.

Included in the partnership is Credivision, who adds an analytical layer to the financial services projects we are involved in.  

Partnerships with iSolar and TruePoint have opened the door for consumer based research on renewable energy consumption. In addition we are working with Climate Action Studio (USA) to look at long term adoption behaviour. 

The last two decades has seen large scale changes in the way media is consumed. In addition, segmentation has changed dramatically since the phasing our of LSMs in South Africa. The project is being conducted in partnership with Gordon Muller (The Media Coach), Amu Mathebula (Kaya959), Gillian Rightford (ACA, AdTherapy) and Tumelo Chaka.