
Black middle class drives South Africa’s economic growth as new tensions arise
South Africa’s black middle classes have surpassed their white counterparts in number over the past eight years and are now seen as the driving force behind the country’s economic growth.
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Young adults take longer to leave parents' homes - study
More young people are said to be taking longer to leave their parents' homes. That's according to a report by the UCT Liberty Institute. The forerunner report provides insights into key trends that are changing South African population dyna
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Young South Africans are taking longer to leave their parents' homes - report
It is taking longer for South Africans to flee the nest and live independently of their parents.
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New study indicates a growing black middle class in SA
A new report has shown that the black middle class in the country is growing but finances are a major source of stress. This is according to the UCT Liberty Institute of Strategic Marketing which has released a Black Middle-Class Report 202
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SA’s black middle class has grown considerably in 10 years, but still playing catch-up
South Africa’s black middle class showed incredible resilience during Covid, and the impact on their finances during the pandemic was seemingly limited — with 70% saying they were not worse off financially.
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Marketing to South Africa’s Top Million
The Top Million research report into South Africa’s ‘upper middle class’ households in 2019 has been released by the UCT Marketing Institute and ad agency M&C Saatchi Abel.
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The significant shift from aspirational to inspirational brands
The latest UCT Marketing Institute research study into South Africa's most influential consumer base - the affluent 'Upper Middle Class'...
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Black Diamonds
At 33, Thabo Mkhize is unmarried, works hard and aspires big. He leaves for work at 6:30 a.m. and isn't back till 8:00 p.m. He bought his modest town house in 2006.
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