Is a postgraduate diploma in Business Communication [CG041BUS25] the right fit for you?
Whether as a campaign, media, human resources, or public relations manager, or a company spokesperson, negotiator, or communication strategist, you need the ability to curate, manage, present, and disseminate information in engaging, relevant, and appropriate ways.
With new digital career paths reshaping our world, job opportunities are accelerating at an exponential rate. As a competent and knowledgeable communicator, you will be a valuable asset to any organisation.
The need for well-educated managers at all levels of organisations and within all sectors is well-documented. According to a recent Manpower Talent Shortage survey, organisations find it increasingly challenging to fill managerial positions. A shortage of suitably qualified business and corporate communication managers also exists in South Africa and the continent.
The Postgraduate Diploma in Management in Business Communication allows you to improve and strengthen your understanding of current business and managerial imperatives at micro-and macro-levels. Coupled with this, you will specialise and deepen your knowledge in various sub-disciplines associated with professional communication in the commercial, industrial, and public sectors of the economy.
Where do our graduates go?
Our graduates have found employment in a wide variety of communication-related roles. Such roles include but are not limited to Communications Specialist, Corporate Communications Manager, Campaign Manager, Diversity Specialist, Reputation Manager, Content Strategist, Internal Communications Manager, Spokesperson or Media Liaison and Intercultural Communication Specialist.
Find out more about why you should apply, the entrance criteria, and duration.
Prescribed curriculum structure
The diploma comprises eight courses totalling 144 NQF credits.
All students complete a core management course BUS4000W – Introduction to Applied Marketing, Finance, and Communication for Business (18 NQF credits). This course provides a solid managerial base, common to all the Postgraduate Diplomas in Management.
Plus the following Business Communication courses:
| Course code and name | NQF credits | NQF level |
|---|---|---|
| BUS4104F Business and Corporate Communication | 18 | 8 |
| BUS4105F Intercultural and Diversity Management | 18 | 8 |
| BUS4106F Team Management and Communication | 18 | 8 |
| BUS4107S Persuasion in Multimodal Discourses and Domains | 18 | 8 |
| BUS4108S Campaign Communication and Reputation Management | 18 | 8 |
Plus two electives (totalling 36 NQF credits) from the suggested list of courses below, or as approved by the postgraduate convenor.
| Electives | NQF credits | NQF level | |
|---|---|---|---|
|
BUS3038S |
Introduction to Project Management |
18 |
8 |
|
BUS3095S |
Social Impact Enterprise |
18 |
8 |
|
BUS4016S |
Integrated Marketing Communication |
18 |
8 |
|
BUS4019S |
Strategic and International Marketing |
18 |
8 |
|
BUS4074S |
E-Marketing |
18 |
8 |
|
BUS4090F |
Creativity in Business |
18 |
8 |
|
BUS4094S |
Events Management |
18 |
8 |
|
BUS4092S |
Research Methods for Applied Management |
18 |
8 |
For more information on the programme, please refer to the Commerce Postgraduate Handbook.
Contact information:
Gao Nodoba (Head of Section: Professional Communication Unit)
Tel: 021 650 3048
Email: Gaontebale.Nodoba@uct.ac.za
Nyameka Nongwe (Administrative Assistant)
Tel: 021 650 3409
Email: Nyameka.Nongwe@uct.ac.za