Marketing is about delivering superior customer value, building brand awareness, managing profitable long-term relationships, and sustaining a competitive edge, which makes marketing professionals a vital contributor to the success of any thriving business. The future of marketing is shaped by three critical areas: academic research, data intelligence, and social impact. Given the ongoing rapid changes in our social, economic, and political environment, the tasks of identifying and serving customers’ needs, managing communications with ever-advancing technology, and meeting management objectives through marketing strategy have never been more challenging and exciting.

The Marketing section in the School of Management Studies offers the following programmes:



Watch: Consumer Neuroscience Master’s Scholarship Programme video