Training you for corporate strategy

Marketers are the bridge between businesses and their customers. By shaping corporate strategy, they identify and understand customer needs and craft compelling offerings that drive revenue. Modern marketing involves big data, artificial intelligence, and machine learning to predict customer behaviour, develop new products, and make strategic decisions. Advertising is the part of marketing that most of us see, but the actual marketing engine room involves multiple roles across most business functions.

Below is the framework that we use to train you for the boardroom:

If you are good at maths and enjoy problem-solving, storytelling, analysing data, and understanding human behaviour, marketing could be your ideal career. It blends logic and creativity, offering a fast-paced, rewarding environment for curious, strategic thinkers.

Apply Online. Applications for undergraduate study open in April and close on 31 July. 

Please refer to the Commerce Undergraduate Handbook for more information on the courses. 

For information on applying to UCT, admission requirements, National Benchmark Tests, and key dates, please consult UCT’s Undergraduate Prospectus.