Welcome to the new online Postgraduate Diploma in Management in Sport Management at the University of Cape Town – the first cohort commences in February 2025!

Graduates will be world-class, innovative leaders, able to apply business principles to effect sustainable and impactful change in their own lives and the lives of others through sport.

UCT’s Postgraduate Diploma in Management in Sport Management has transitioned from and built on the successes of the previous full-time residential programme to a new, fully online offering. The new online programme allows more flexibility for students and creates opportunities to learn from global leaders and organisations in the sports industry.

The postgraduate diploma promotes a rigorous understanding of the sport industry in South Africa and internationally by analysing its organisation, administration, governance, regulation, business, marketing, sponsorship, events, coaching, technology, and media sectors.

Students will interact with leaders of globally recognised institutions and companies in the sport industry, through structured and regular online lectures, case material, and seminars. Students will be exposed to projects, stadia, events, sport science institutions and academies and encouraged to critically assess their success and challenges.

Duration

The programme is online, non-residential and presented over two years, allowing working people, professionals and sportspersons to access a world-class programme. An onboarding and orientation period will be offered at the beginning of each programme intake.

Entrance requirements

Find out more about the entrance requirements and duration.

Programme structure

The Postgraduate Diploma in Management in Sport Management consists of 8 courses totalling 144 NQF credits, presented over approximately 10-week blocks.

All courses combine strong theoretical and practical foundations in the key management disciplines and apply these competencies to the sports context. We will explore how specific sports institutions in South Africa and other parts of the world respond to global and local challenges unique to the sports industry.

The programme is structured to facilitate practical learning and will contribute to students being able to make an ongoing and immediate contribution in their chosen career. We will encourage and facilitate student involvement in sports clubs, federations or businesses from the first entry onto the course.

Prescribed curriculum

Further information:

• Detailed course information
• Apply online. Applications close on 30 November.

Contact information: 
Mariam Suliman (Administrative Officer)
Tel: 021 650 7368
Email: pgdips-comsms@uct.ac.za 

Associate Professor David Maralack (Convener) 
Email: david.maralack@uct.ac.za