Why choose to study a Postgraduate Diploma in Management in Marketing [CG015BUS07]?

Disruptive technology and data intelligence have changed the world of marketing. Today marketing qualifications prepare you for the creative, fast-paced business of promoting, developing and serving unique customer markets. 

Real-world business challenges and developments, academic research and social impact, drive the dynamic world of the marketing discipline. Marketing today is about delivering customer value and managing profitable long-term relationships. Continuous business challenges require marketers to provide superior customer value and leverage innovative capabilities using effective marketing strategies to build and sustain a competitive edge. 

Postgraduate Diploma in Management in Marketing provides specialised studies in the marketing of goods, services, and ideas in the industrial, commercial and public sectors of the South African and global economy. The programme is extremely popular, so early application and a solid academic record is an advantage.

Because of the nature and scope of the diploma, job opportunities are plentiful, both locally and overseas. The programme equips students for marketing-related positions in both the public and private sectors, including advertising, retail, market research, public relations, sales and general management.

Where do our graduates go?

Our graduates have found employment in a wide variety of marketing-related roles, including product manager, brand manager, social media marketing manager, market researcher, marketing representative, sales representative, business analyst, customer relationship manager, advertising and public relations manager. 
 
Find out more about why you should apply, the entrance criteria and duration.

Prescribed curriculum structure

The diploma comprises eight courses totalling 144 NQF credits. 

All students complete a core management course BUS4000W – Introduction to Applied Marketing, Finance, and Communication for Business (18 NQF credits). This course provides a solid managerial base, common to all the Postgraduate Diplomas in Management.

Plus the following Marketing courses:

Course code and name     NQF credits     HEQSF level
BUS4074S E-Marketing 18 8
BUS4018S Retail Management and Services Marketing 18 8
BUS4017S Consumer Behaviour 18   8
BUS4016S Integrated Marketing Communication 18 8
BUS4019S Strategic and International Marketing 18 8

Plus two electives (totalling 36 NQF credits) from the suggested list of courses below, or as approved by the postgraduate convenor. 

Electives     NQF credits     HEQSF level

BUS3039F

People Management

18

8

BUS4091F

Organisation and Management

18

8

BUS3038S

Introduction to Project Management

18

8

BUS3095S

Social Impact Enterprise

18

8

BUS4094S

Events Management

18

8

BUS4090F

Creativity in Business

18

8

BUS4092S

Research Methods for Applied Management

18

8

BUS4106F

Team Management and Communication

18

8

BUS4105F

Intercultural and Diversity Management

18

8

For more information on the programme, please refer to the Commerce Postgraduate Handbook. 

Contact information: 
Nashly Langenhoven
Tel: 021 650 3777
Email: nashly.langenhoven@uct.ac.za