Over the years, the Institute has delivered a host of groundbreaking research outputs, which have left an indelible mark on the marketing landscape. The research is used widely throughout industry to drive strategic decision-making and forge a deep understanding of the dynamics driving an ever-changing consumer landscape.

Core Team

Paul Egan

Paul manages the Institute on a day-to-day basis and is responsible for overseeing all major research assignments. Paul has an MBA from the University of Stellenbosch and has more than 15 years marketing experience with companies like Barclays, Telewest, London Waste and The Qualitative Consultancy.

James Lappeman

James is the Head of Projects at the UCT Liberty Institute of Strategic Marketing. He has a PhD in Business Science, specialising in marketing and consumer behaviour. His research interests include low-income consumer behaviour and segmentation.

Kulsoem Roode

Kulsoem takes care of all financial and administrative functions at the Institute. With 30 years of experience, she is well qualified to keep our team organised. 

Visit the UCT Liberty Institute of Strategic Marketing website to find out more about our research projects and activities.