Report: The Pacific Cigarette Company in the South African & Zimbabwean Cigarette Markets

Recently, REEP received a request from a member of the media for information on the role of the Pacific Cigarette Company (PCC) in the South African and Zimbabwean cigarette markets. This report aims to respond to this request, by using the available data sources to characterize the PCC within the South African and, where possible, Zimbabwean cigarette markets.

Authored by Kirsten van der Zee, the report set out how the data sources agree that PCC plays a fairly minor role in the South African market, but plays a much more important role in Zimbabwe.

Read the report in full here.