Success is always underpinned by great marketing
Every successful company you can think of grows on the back of a marketing strategy. From your favourite food and clothing brands to companies like Amazon, Microsoft, Netflix, Apple, and KFC, marketing forms the strategic backbone behind growth. In many ways, it is “demand-side strategy”. In fact, marketing is the only business function dedicated to generating income, making it indispensable to any organisation. From launching life-changing products to tackling society's biggest challenges, marketing professionals connect ideas with the people who need them most. In today’s technology-driven world, marketing blends creativity, strategy, and data to solve real business problems and deliver tangible results.
Where do our marketing graduates go?
Marketing graduates from our Bachelor of Business Science (BBusSc) programme are in high demand in South Africa and globally. With a mix of marketing knowledge and statistical skills, they secure internships, enter competitive junior roles, and rapidly advance to management. It is hard to find graduates with our combination of statistical and marketing training.
Here is a graphic of some South African employers of top marketers:
Careers in marketing span industries, including:
Financial services, technology, consumer goods, tourism, telecommunications, consulting, media, food and beverage, retail, clothing and fashion, sport management and even government.
Whether you want to shape the future of corporate strategy or build your own start-up, marketing provides the skills to thrive.
Some examples of exciting roles for recent marketing graduates include:
- Product leadership: Shaping the products people use every day.
- Net revenue management: Using data analytics to adjust product availability.
- Brand leadership: Building and managing the identity of leading brands.
- Insights specialist: Understanding consumer behaviour to inform strategy.
- Retailing: Turning shoppers into consumers.
- Market research: Turning data into actionable insights.
- Advertising executive: Crafting campaigns that capture attention.
- Public relations: Managing reputations and shaping public perception.
Below is a matrix of possible career zones you might find yourself in with one of our marketing degrees. Also, remember, marketing jobs do not always have the word “Marketing” in them:
