What is the Effie College?

Effie is a globally recognised authority on marketing effectiveness, best known for its prestigious Effie Awards, which honour the most impactful and results-driven marketing campaigns across the globe. Effie’s mission is to lead, inspire, and champion the practice and practitioners of marketing effectiveness globally. Effie College is an initiative of the Effie Lions Foundation. Working with students, universities and leading brands, the Foundation provides rising talent the real-world experience, network, and platform needed to shape the future of marketing through their unique lens.

The programme sees student teams working under the mentorship of industry professionals. Each submission will be judged using the official Effie Awards judging process, applying the same rigorous standards used globally to assess marketing effectiveness.

“Effie College brings the real world into the classroom, and the classroom into the world of brands…We’re excited to be launching this programme as part of our commitment to skilling up the next generation of marketing professionals. With the support of industry partners, the challenge gives students a platform to apply their ideas to a genuine brief, while learning the fundamentals of effectiveness in action.”
– Gillian Rightford, ACA executive director for Effie South Africa

UCT shining in 2025!

UCT’s most recent participation saw us getting both first and second place in the competition. Read the UCT News article: Top honours for UCT in inaugural Effie College Challenge

For more information on Effie College, visit Effie South Africa or visit the Association for Communication and Advertising.